Written by Anailis Diaz
OM Marketing was founded in 2004 by Mari and Ozzy Diaz with a mission to bridge the communication gap between physicians and claims professionals in the workers' compensation industry. Mari and Ozzy noticed a significant communication gap between adjusters, employers, nurses, and doctors, leading to a lack of understanding of paperwork on the physician's end. The couple realized they needed to take action and become the connecting bridge between physicians and claims professionals to ensure that they are connected to the best doctors.
With dedication and strong ethics, OM quickly became the go-to for claims professionals looking for the best doctors in workers' compensation. OM established the WorkCompReady™ certification in 2010, which provided education, training, and continuous support services to hundreds of doctors in the industry. This led to the creation of the OM Directory, a print directory that was distributed to employers, adjusters, case managers, and attorneys looking for qualified doctors to treat their injured workers. Both the WorkCompReady™ training and Directory quickly became an industry standard of excellence.
In 2011, OM created the Bloom Awards, which recognizes the best-of-the-best in the workers' compensation industry and celebrates excellence through an annual awards gala. These awards have become a workers' compensation industry staple.
As their business rapidly grew, OM realized that the doctors needed better access to the WorkCompReady™ certification, and employers and adjusters needed a faster way to find a WorkCompReady™ doctor. The company started talking with their clients and industry professionals about what they needed from a directory and how they could enhance the WorkCompReady™ training program. In addition to that, OM created the OM Best Doctors in Workers' Compensation list, which recognizes experienced and skilled doctors who are dedicated to helping patients return to work safely after a workplace injury through early diagnosis, minimally invasive treatment techniques, and effective communication and access to care.
OM has remained committed to its core mission of connecting claims professionals to the best doctors in the workers' compensation community. The company has played a significant role in connecting adjusters, employers, attorneys, and nurses to the physicians who are trained and following best practices. The OM Best Doctors in Workers' Compensation list is on the way to becoming the Michelin star of workers' compensation, a symbol of excellence and a mark of distinction for the doctors who have achieved it.
Today, OM is the largest marketing firm specializing in physician marketing, with a specialty in workers' compensation. The company has grown and changed in many ways, but it has continued to focus on its core mission. The Diaz siblings - Ozzy Jr., Samantha, and Melissa - have been working in the family business since they were young and have taken on leadership roles, ensuring that the company continues to grow and use their skills to make the company better.
"Our parents have instilled in us a strong work ethic and a commitment to excellence. We're all focused on continuing their legacy and building something that will last for generations to come," says Ozzy Jr.
Samantha adds, "We're all passionate about the future of OM and excited to see where it goes. It's been great to be able to use our skills and expertise to help grow the business."
Melissa agrees, "We all have a shared passion for the company and for making a positive impact in the industry. Working with family has its challenges, but it's also been incredibly rewarding. It's been great to be able to work with my family and be a part of something bigger than ourselves.”
As OM Marketing looks to the future, it is also expanding its reach with the opening of California and Georgia divisions for their Bloom magazine. The Diaz siblings are excited to lead this expansion and continue to make a positive impact in the industry.
With a proven track record of excellence and a commitment to innovation, OM Marketing is well positioned to continue its success and remain a leader in the workers' compensation community for years to come.
